“Social Commerce” – Turnkey Stores Integrated into Blogs

Everyone is throwing around their 2006 predictions right now including these guys, Jason Calacanis and John Battelle.

For now I’m just going to point to this prediction by Steve Rubel which feels like one of the best I’ve read so far.

Watch for sites like Amazon, Froogle and Yahoo to develop turnkey stores that can be integrated into blogs. This will take affiliate programs to the next level. It’s also possible that some electronic commerce sites will partner with the major blogging platforms to make co-branded social commerce even easier. Let’s not forget that startups are hard at work here too, as David Beisel notes. Finally, we may see bloggers who have built a following in certain subject matters, like Thomas Hawk who writes about photography, to go the Treonauts route as they become disenfranchised with e-commerce sites. (via)