SCOOP: Email Conversation with Hyperwords CEO on Future Direction

I scooped Techcrunch by checking out Hyperwords 6 days previous to this post made on the 28th:

“I generally don’t write about Firefox plugins, but Hyperwords is one that’s gotten my attention. Like Om says, it’s a must-have product to aid the browsing experience. And I see a business model here, too.

Options include searching various engines, looking up text in wikipedia and dictionary.com, emailing text, searching on Google Maps, translation, and searching on Amazon and other commerce sites. The search and commerce traffic will generate revenue (my guess is a dollar or so per year per active user). The translation service is incredibly useful.”

On December 22nd I wrote to Hyperwords and made the suggestion:

Wouldn’t it be great for bloggers if when composing a post you could highlighted and click on a name, movie, word or address you could right-click it and be presented with a popup menu allowing you to automatically hyperlink that word to the relevant page (if applicable and available) on wikipedia, imdb, dictionary or google maps (etc).

The Founder and CEO Frode writes back and cc’s Particia the COO and the Mikhail the Head Progammer:

“Yes, would be cool…You are about 1 year ahead of us, we can’t really deal with editing text yet, just reading, but yes, agree with your direction.”

I wrote this email back to try to get them more interested in me (yes I want a job with a web2.0 startup  (let me know when a better name comes around)):

Frode – with utmost respect and in an admittedly pathetic attempt to pump up my ego a bit – I must ask – am I one year ahead of you in a long term strategic plan that you have layed out? Or, am I on to something that you are 1 year away from being able to accomplish?

Hi Mikhail and Patrciai  :)

It wouldn’t have to stop there.  Imagine being able to right click on the parent word and being able to instantly link the title of a book to amazon with your amazon affiliate code inserted.

I can picture something like this blowing away the effectiveness of every affiliate program out there and thats an understatement.

A hyperlink that on mouseover brings up a semi transparent bubble off to the side (as to not impose on the potential customer like a pushy salesman) and waits patiently for a few seconds and upon an extended mouseover…becomes opaque (similar to the way new email messages from Outlook pop up when surfing the net for example).

Users would mouseover this bubble and be shown REAL TIME price comparisons and/or reviews for the top 5 peforming products (with affiliate codes inserted automaticall for the content creators) in that category.

Content creators would have all of this link madness created with a simple highlight and right click.

Over to the most successful products become the most linked to.  Millions of blog creators with millions of permalink pages from the past always carrying the most current and relevant affiliate links.

Frode wrote back:

Hi.

And Merry Christmas!

As for your question, I cannot comment on it.
As for your suggestion, yes, different ways of displaying additional, contextual information dynamically is definitively useful and interesting and something worth pursuing  :-)

This is the kind of guy I would like to work for perhaps.  Engage me Frode.  Talk to me.  Hire me!

I’m either predicting your strategy OR giving you a better one – I must be good for something ;)

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