Everybody Wins – Piracy and Monty Python

A while back, the Monty Python team made a shedload of their sketches freely available in high quality on their own YouTube channel, hoping that as a result people would buy more DVDs.  According to this widely linked story, the experiment has been not just successful, but wildly, crazily so.  They’re reporting that sales of Monty Python DVDs at Amazon have increased by 23,000% — that’s 231-fold — since they made all that material available on Youtube.


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